Manufacturers' New Recruitment Strategy

January 2, 2018

MnAMP colleges have been working with employers since 2015 to enhance the image of manufacturing and raise awareness of these high-wage careers. Now, according to The Wall Street Journal​, manufacturers' newest recruitment strategy includes convincing parents that manufacturing can lead to lucrative careers for their kids.

The article To Recruit Workers, Manufacturers Go to Parents' Nights points out that "barriers to persuading parents can be high given some skepticism about manufacturing as a stable career." However, the number of manufacturing employees has been steadily rising since the recession, and open manufacturing positions are at their highest level since 2001. So employers are now working to convince parents - who have a large influence over their high school age children's decisions - of the benefits of a career in manufacturing with a technical education.

Read the Wall Street Journal article to learn more.

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South Central College is the lead institution of the Minnesota Advanced Manufacturing Partnership.